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Google Drive – Google moves into cloud storage

Google has finally released their own online file sync service after years of rumors; Google Drive will primarily enhance the experience for existing Google Docs users but also strikes a blow to some existing file sync and sharing services.

It’s not like there isn’t any competition in the online backup and file sync sector with services like Carbonite, Dropbox and Microsoft’s Skydrive. Although it isn’t surprising that Google is moving in to the space it is much less dramatic than most industry “experts” seem to think.

Each Google user have to apply for Google Drive before it’s activated, once it is up and running the existing Google Docs directory will become Google Drive. The difference between Google Drive and the old Docs directory is that it is possible to automatically sync files between Google Docs, a desktop/laptop computer and Android devices (Ipad and Iphone apps are on the way when this is written).

Syncing from a desktop or laptop is done by downloading an application running in the background automatically syncing selected files. We tested the app with Windows 7 without any issues.

Another interesting part of Google Drive is the collaboration options, although they already existed in Google Docs it’s now possible to easily share a document using Google + or even better e-mail a link to a bulky document in Google Drive using Gmail.

Google Drive also saves all changes to documents, making it possible to go back to previous versions easily. This makes Google Drive more similar to Dropbox than pure backup services like Carbonite.

When we tested Google Drive it was apparent that Google put some time into making the app display different file formats, for example it is possible to view Photoshop and Illustrator files without any third party programs.

Google offers 5 GB of free storage, which falls somewhere in between Dropbox (2 GB) and Skydrive (7 GB). It is enough storage for most personal needs, however Google offers up to 16 TB of data. 25 GB of data costs $2.49 / month and 100 GB $4.99, compared to Dropbox which offers 100 GB for 19.99/month this is cheap. When buying Google Drive space, the storage can also be used for Picasa.

The ones that should be scared of Google Drive is not Microsoft, because it is not a threat to Skydrive as Microsoft’s alternative is integrated in Microsoft Office, tightly. Instead Google Drive is a direct attack on services like Dropbox and Sugarsync, which has nothing to offer in terms of integration. Overall Google Drive is a good product, it has more value than Dropbox but is also a solid alternative in it’s free version.

Published inBusinessUtilities

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