Skip to content

Month: November 2015

Volvo Cars #drivingdirty campaign

There are some serious water shortages going on in California and Volvo Cars in the US have in a recently launched Instagram campaign trying to do some corporate branding while reducing water usage.

In the campaign Instagram users are to save water by letting their car go without a wash, then writing #drivingdirty on their car then posting it on Instagram.

It’s a rather interesting campaign as it plays on Volvo quality, responsibility and a common movement. So far these posts are some of the results, it remains to be seen if it takes off:

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.